Marketing Mix

Presentation to The commercialiseing Class of Dr.Suheir Prepared By: Bushra Al-Atiki learner ID good turn: 2080370 Table of Contents 1. connection everywhereview 2. Competitors 3. SWOT Analysis 4. mart Share 5. The Marketing Mix (The Four Ps Of Marketing) 6. References Company Overview Company Overview Hershey is one of coupling Americas leading coffee berry and candy store products companies ? The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various burnt umber and confectionery products, larder items, and gum and mint refreshment products worldwide. The bon ton sells its products manly by means of sales representatives and food brokers, in the main to wholesale distributors, chain grocery store stores, mass merchandisers. The beau monde was founded in 1893 and is based in Hershey, Pennsylvania. ? delegating statement: To be a focused food company in North America and selected International markets and a draw in every(prenominal) aspect of our business. Key Executives Name Bilbrey, illusion P. Alfonso, Humberto P. Title thinker Executive Officer and chairman primary(prenominal) Financial Officer, Chief Administrative Officer Total receipts Growth Over Prior Year 5,298.70 3.20% 5,671.00 7.00% 5,996.50 7.20% For the Fiscal point Ending 2009 2010 2011 Azzara, C.

Daniela Cooper, Jay A. Edris, Jim Garrabrant, R. capital of Alabama George, James D. Idrovo, Javier H. ODay, Terence L. Senior infirmity death chair of circular Research & Development wrong-doing Pr esident of US coffee criminality President! of Investor Relations Vice President of pay & provision Vice President of Community Senior Vice President of Strategy & Business Development Senior Vice President of Global Operations perimeter % Net Income Margin % 8.20% 436 8.20% 9.00% 509.8 9.00% 10.40% 622.3 10.40% salary from Cont. Ops. 436 509.8 622.3 Gross Profit Margin % 2,063.30 38.90% 2,428.90 42.80% 2,550.00 42.50% Pogharian, Mark K. Saville, Kirk Schiller, Steven C....If you wishing to get a full essay, order it on our website: BestEssayCheap.com

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