Marketing Plan for NIKE Bulgarian Market Executive abstract NIKE is the worlds leading sports uniform and footwear designer, commercializeer and distributor. The society is established 45 old age ago and it produces and sells high prime(a) sports uniform, footwear, equipment and accessories for a picture of sports, physical physical fitness activities and leisure mainly. NIKE is a international company, which runs and develops its business activities globularly and sells its products in more than 160 countries consort to NIKE Corporate Website. NIKE owes its success and vanquish performance on the global market to the high quality and innovative products that it produces and to its unfluctuating USP, tag positioning and direct to consumer channels. colligate to the impressive performance and determine strong growth opportunities for the NIKE scar portfolio the company objective is to turn over a revenue of $ 24 -25 cardinal for fiscal 2015 say in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives profit.
Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs obscure in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , tail assembly be identified as a growth o! pportunity. Bulgaria offers perfect locations for native sports like travel and snowboarding , which are very popular among raw people in the country and their demand for special and high-quality equipment can identify NIKE 6.0 betray category for active sports as a entry opportunity as such equipment is hard to think on the Bulgarian market. A suitable marketing ripple and appropriate strategies for the...If you destiny to get a full essay, state it on our website: BestEssayCheap.com
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