Citibank Ecommerce

STRATEGIC MANAGEMENT MGM 5160 Semester 1, 2012/2013 SCL #7- Global Corporate Strategy subscriber: Dr. Mazlan Hj. Hassan Group Members: 1. Mohd Hafizi hive away Abdul FatahGM04509 2. Alvin Ooi Kim SeongGM04760 3. Dato Haji Abdul Razak lay in Abd. GhaniGM04914 4. Mohd Durrani Bin NajmuddinGM04603 5. Jaya Kothandapani S/O S. K. BalurajiGM04607 Question 1 Perform a conscienceless analysis to see to it the general environment confront Citibank. How will Citibank be impact by external factors? In particular what is the effect of the lucre on the banking industry and Citibank. STEEP| External factors | Social-cultural | (a) Diverse assemblage of guest :-Demand for banking products diverse from consumers with diverse needs ranging from retail to corporate. To reply to diverse range of products would beg additional CAPEX and floor space. (b) fosteringal background :- Level of education influences consumer behavior towards risk. Financial literacy high among tribe with higher train of education. As such, withdraw for cultivate and varied credit products increases. (c) Demographics :-A population of younger demographics would increase demand for credit. Risk taking tends to devolve with age.

Thus, favorable to the industry and Citibank as a whole. | Technological| (a) internet banking :-With internet banking [CRM], nodes are connected seamlessly anywhere in the world. Thus, increases customer reach and convenience. (b) ICT :-Reduces respond beat to customer demand, invariably increases customer satisfaction. | Economic| (a) Impending spherical credit crisis :-Sub-pri! me crisis in 2007 was pernicious to Citibanks bottom demarcation and rendered the bank to the point of a government bailout to avoid insolvency. (b) creaky global growth :-IMF promise growth to remain lightheaded in 2013 having Europe grappling hook with its sovereign debt debacle, US fight to come to terms with its pecuniary cliff, Japan...If you want to get a full essay, order it on our website: BestEssayCheap.com

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